Tag: Career Change

Beginnings: My Alchemy Journey at Fifty

Welcome. It feels fitting to begin this blog not at the end of a story, but in the messy, beautiful middle of one.

My name is Lita, and I am the Goddess of Growth. This space, Lita’s Sovereign Alchemy, is my living journal. It’s where I will chronicle the conscious, sometimes clumsy, work of building a legacy from the ground up after the age of fifty.

The catalyst for this was a moment you might recognise: a point where the life you have and the life you envisioned feel miles apart. For me, it was my fiftieth birthday. I was perfecting the layers of a Fraisier cake, a thing of delicate beauty, while simultaneously holding back tears. I was navigating a significant financial loss, the weight of a solitary mortgage, and the exhausting chase for social media validation. The promise of ‘success’ felt hollow.

That moment of quiet crisis became my turning point. I realised I could no longer build my kingdom on rented land—on algorithms that change without notice or platforms that offer connection but foster isolation.

So, what is this ‘Sovereign Alchemy’?

It is my process of taking the base materials of life—the struggles, the lessons, the untapped potential—and transmuting them into a life of purpose, resilience, and owned authority. It’s about building a business and a brand that are an extension of my core self, not a performance for an algorithm.

In this blog, I’ll share the raw notes from that process:

• The strategies for building a resilient personal brand that exists on and off social media.
• The mindset shifts required to step into your own ‘Goddess of Growth’ energy.
• The practical steps for creating assets you control and a community that sustains you.

This is not about having all the answers. It is about asking the right questions, together. It’s for anyone who feels the call to begin again, to build something that is truly theirs, no matter their age or starting point.

Thank you for being here at the start. Let’s see what we can alchemise, together.

Lita, Goddess of Growth