Tag: Gen Z

💻 Algorithm Literacy Gap – the Algorithm That Doesn’t See Us

Stop chasing algorithms! Lita Goddess of Growth reveals the Algorithm Literacy Gap that limits seasoned creators. Learn why Gen Z succeeds and how you can build a sovereign, algorithm-proof brand today.

Tired of the outdated, whispered advice to ‘just show up’? I’ve seen the toll that advice takes. I want you to discover why Gen Z seems to effortlessly win the algorithm game and, crucially, how we can strategically bridge the Algorithm Literacy Gap. Let’s build a sovereign legacy that has both meaning AND visible impact.

The Chasm of Intuition and Effort

It all started with a moment of sharp frustration. An AI image generator, tired and deeply biased, kept insisting on placing men at the front of the image. But that frustration gave way to a moment of profound clarity while I was watching the series Finding Ola.

There’s a telling scene where the young daughter is being encouraged—pushed, even—to become a “mini-influencer,” to use social media not for connection, but to get free things and make money. Her generation, Gen Z (and the Alphas following them), are native to this digital landscape. They are the natural entrepreneurs and content architects of the digital marketplace. They don’t just use the platforms; they intuitively understand the game. They were born with a native algorithm literacy that many of us, navigating the second half of our lives and careers, simply lack.

And for me, that was the definitive hit: This is the chasm. This is the Algorithm Literacy Gap.

The Brutal Hidden Tax on Our Effort

So many of us at 50 and beyond are out here, working with a dedication and consistency that would make our grandparents incredibly proud. We are constantly being told, “Just show up every day.” “Your tribe will find you.” “One person listening is better than none.”

So we do. We show up for countless hours on livestreams, consistently holding space for our communities with tremendous love and patience. We console ourselves with the notion that we are building something substantial, slowly, brick by painstaking brick. We truly believe in the integrity of the long game.

But then I look next door, and I see Gen Z creators commanding thousands to show up to their livestreams, generating powerful engagement that keeps the algorithm happy, often with a quarter of the content—and sometimes without uttering a single word! They aren’t necessarily working harder; they are working fundamentally smarter. They know the secret handshake, the invisible language of the platforms that we were never taught. Their innate algorithm literacy allows them to emit the right signals without overthinking or exhausting themselves.

The painful truth that I have learned is that the algorithm is not a judge of our value, our expertise, or our tireless dedication. It is a mathematical machine that rewards specific, narrow signals—signals that the young emit intuitively. Our well-intentioned, constant “showing up” without the right engagement cues and formatting? The algorithm often reads it as a lack of quality or relevance. It is a brutal, hidden tax on our effort, a direct and often crushing result of the Algorithm Literacy Gap. We are, quite simply, trying to build a resilient house using a map designed for a flimsy boat.

Acquiring the Translator: Building Sovereign Literacy

This is not about blaming ourselves, nor is it about blindly glorifying youth culture. I believe it is about a necessary, sober recognition that we need a new map. We need a translator for the digital language. We need to close the Algorithm Literacy Gap on our own terms, with dignity and strategy.

And that is precisely what building a sovereign brand with me is all about. It is about learning the fundamental rules of the algorithm’s game—not to be enslaved by them—but to master them. We can leverage these rules to build a foundation you genuinely own. It is about acquiring the algorithm literacy required to ensure your deep wisdom and authentic voice are not just whispers, but clear transmissions, so we can then guide our treasured community back to a space that we control.

The goal is not to try and become a Gen Z creator. The goal is for you to become a Sovereign Creator who is strategically literate, leveraging momentary visibility to build a profound and resilient legacy that no algorithm can ever take away.

Ready to bridge your Algorithm Literacy Gap and build a sovereign strategy that works for you?

Explore the Sovren Collective and learn how we can grow with intention, together.